Is It Easy to Speak Things Into Rolling Loud
Let'southward face it: If y'all went to Rolling Loud, you probably went to see your favorite artists and have a peachy time with your crew. Those who chose to lookout the stream online were hard-pressed to miss every artist's performance, especially after they circulated all over social media. Videos of rappers on stage, artists connecting with other celebrities backstage, and other rare clips from the biggest rap festival in the nation have gone viral.
With all eyes on the performers, some might be wondering what else happened at the weekend-long festival.
Truth be told, in that location was fashion more going on beyond the festival's grounds than the threat of the Delta variant of the coronavirus. Outside the sweaty mosh pits and the crowded lines for food and drink, Rolling Loud hosted an array of exclusive pop-ups and brand launches that provided actress vibes for patrons and artists alike. Whether it was special drinks from Travis Scott'south Cacti or rapper Zoey Dollaz'southward new food truck, ZBachi, the festival was a hub for artists and celebrity-backed brands that wished to connect with their core audition.
During our Rolling Loud feel, New Times noticed several activations that catered to rap fans and festival fiends all weekend.
Beneath, in no particular order, are the standout popular-ups nosotros enjoyed the virtually.
Equity Distribution x D'Usse Artist Lounge
There were enough of places for artists and their entourages to hang out during the festival. 1 of them was Disinterestedness Distribution and D'Usse's Creative person Lounge. Located inside the VIP section to the right of the Ciroc phase, the issue allowed special guests like Timbaland and performers like Kenny Stonemason, Kaash Paige, and Kalan.FrFr to sip on D'Usse cocktails, tour a piece of a Dumont private jet, and partake in an interview with Rolling Loud livestream hosts similar Karen Ceremonious and Druski. Equity Distribution, Roc Nation'due south newest music platform that assists artists with distributing their music and retaining buying of their masters, and D'Usse, a cognac brand that'due south co-owned by Jay-Z, definitely had ane of the more popular events at the festival next to Club Loud.
Photo past Roodmy Poulard for Combs Enterprises
Society Loud
Guild Loud was jampacked all weekend long, simply like every other club in Miami Embankment. The extensive, elevated section was located in VIP to the right of the Ciroc stage and gave patrons an experience they'll never forget. While artists like City Girls, Bobby Shmurda, and each night'south headliners striking up the primary stage, Guild Loud kept the Ciroc and Deleon flowing. Diddy, the head honcho of Ciroc, turned Society Loud to Club Love when he walked into the edifice. He celebrated with fellow celebrities including James Harden, Lil Baby, and Timbaland, who also showed up at the exclusive popular-upwardly club.
Zoey Dollaz'south ZBachi Food Truck
Rapper Zoey Dollaz wasn't just a festival performer. He also had the opportunity to host a soft opening for his new business organization, ZBachi. The Haitian food truck came consummate with delicious griot, tassot, and legume entrées and a comfortable spot to chow downwardly. Thanks to its location well-nigh the artists' lounge, enough of rappers stopped by the food truck to eat, including Ski Mask the Slump God, IDK, Robb Banks, and Guapdad 4000. Based on the looks on their faces in the video above, the nutrient must've been amazing. Wait out for Zoey Dollaz's ZBachi food truck in Miami.
Travis Scott signs an oversized Cacti can at his stop in downtown Miami.
Photo by Weber Shandwick for Cacti
Travis Scott's Cacti Popular-Up
Before fans could achieve all the stages, they had to pass the Cacti Agave Spiked Seltzer pop-up. The seltzer drink created by Travis Scott hosted the multilevel activation, featuring an array of cocktails similar "La Flame," "Cacti Colada," "Information technology's Lit," "Cactus Jack," and "Cacti Mango Chili." There were numerous DJ sets, opportunities to win merch, and more. Travis Scott was too busy performing at the festival to drop by, simply he hit up a few local spots in downtown Miami on twenty-four hours one. He pulled upward in a Cacti truck with his DJ Chase B to pass out his signature potable.
Packwoods' Weed Pool
Adjacent to the festivities at Gild Loud, Packwoods gear up upward its one-of-a-kind weed pool for all CBD enthusiasts to enjoy. The 50.A.-based company presented gift boxes of its product to artists like Lil Yachty, Flo Milli, Morray, NLE Choppa, and $not. Packwoods also invited people in the VIP section of the Ciroc stage to come past and swoop into its puddle of CBD flower, consummate with plastic bags full of its product. The line to take photos with the bags of weed was predictably busy throughout the weekend.
Art by Yesternight and More than
Upon inbound the festival, it was incommunicable to miss the amazing art pieces scattered throughout the premises. The fine art, spearheaded by Yesternight, ranged from ginormous Kaws-inspired sculptures at the entrance to graffiti murals around the festival grounds. Visual artists similar Claudia La Bianca, Nik Soupé, Cyst, and others contributed stunning works of art on containers and other wall structures specifically for the festival. 1 mural is dedicated to fallen artists like Nipsey Hussle, Lil Peep, Juice Wrld, Pop Smoke, and XXXTentacion. In that location were other pieces inspired by prominent album covers and so much more.
Rolling Loud'southward Skate Park
The skate park has been a staple at Rolling Loud for years, merely the park had a more colorful await this time around. Visual artist Distorted, born Anhia Santana, personally curated the art for this year'south skate park. The ramps were covered with colorful works of art, including her familiar logo depicting a human centre. Skaters were able to glide around the park and even wipe out all over her creative designs, including one unique piece that spells out "culture" with a mixture of letters, a spray-pigment can with a oral fissure, and two fingers on a skateboard.
Brownish Sugar bourbon'due south Pop-Up the VIP section was full of activities and booze, including Brown Saccharide bourbon. The popular-upwards for the whiskey, which is endemic by Jamie Foxx, was sold to patrons while they watched the performances, revived their phones at their exclusive charging station, and took videos at their 360-caste photo booth. After the festival, Foxx took to Instagram to talk well-nigh the pop-up. "@brownsugarbourbon was rollin loud in Miami!!!" Foxx wrote in his caption. "People are going crazy for the taste of our new bourbon. @brownsugarbourbon makes life sweetness! @rollingloud."
Source: https://www.miaminewtimes.com/music/rolling-loud-miami-2021-the-behind-the-scenes-stuff-you-didnt-see-12623382
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