Funny What Are These Eggs Drugs Are Great

US anti-drug campaign

The Partnership used a simple advertisement showing an egg in a frying pan, similar to this photograph, suggesting that the effect of drugs on a brain was like an egg on a hot pan.

This Is Your Brain on Drugs was a large-scale US anti-narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987, that used three televised public service announcements (PSAs) and a related poster campaign.

1987 version [edit]

The 30-second version of the first PSA, from 1987, shows a man (played by John Roselius) in a starkly furnished apartment who asks if there is anyone out there who nonetheless does not understand the dangers of drug abuse. He holds upwardly an egg and says, "This is your brain," before motioning to a frying pan and adding, "This is drugs." He then cracks open the egg, fries the contents, and says, "This is your brain on drugs." Finally, he looks upward at the camera and asks, "Any questions?"

In contrast, the 10-second and 15-second versions merely bear witness a shut-upwards of an egg dropping into a frying pan. This is accompanied by a vocalism-over saying in the 15-second version: "Okay, last time. This is drugs. This is your encephalon on drugs. Any questions?" The x-second version omits the first sentence.

The PSA, titled "Frying Pan" (a.thou.a. "Fried Egg" and "Whatsoever Questions?"), was conceived by art directors Scot Fletcher and Rick Bell, copywriter Larre Johnson and artistic manager Paul Keye at Los Angeles-based bureau keye/donna/pearlstein. It was directed by Joe Pytka through his ain Venice-based production company Pytka Productions and produced by agency producer Harvey Greenberg, Pytka executive producer Jane McCann and Pytka producer John Turney. Anthony Marinelli scored the shorter versions.^{[1] [two]}

1997 version [edit]

The second PSA, from 1997,^[3] featured xviii-year-old actress Rachael Leigh Cook, who, as before, holds upwardly an egg and says, "this is your encephalon", earlier lifting upwards a frying pan with the words, "and this is heroin", subsequently which she places the egg on a kitchen counter—"this is what happens to your brain after snorting heroin"—and slams the pan downward on it. She lifts the pan dorsum up, proverb, "and this is what your body goes through", in reference to the remnants of the smashed egg now dripping from the lesser of the pan and down her arm. Cook then says, "Wait, Information technology'south not over yet", and proceeds to boom everything in the kitchen with the frying pan in a rage, yelling "this is what your family unit goes through! And your friends! And your money! And your job! And your self-respect! And your future!" She ends with "And your life". Cook finally drops the pan on the counter of the now-wrecked kitchen, and, back to her calmer self, says, "Any questions?"

This PSA, as well titled "Frying Pan", was conceived by fine art manager Doug Hill, copywriter Ken Cills and artistic director Graham Turner at New York-based agency Margeotes/Fertitta & Partners. It was directed by Eden Tyler through New York-based production visitor Zooma Zooma, produced past agency producer Ed Kleban and Zooma Zooma producer Joseph Mantegna and edited past Jay Nelson at Santa Monica-based Avenue Edit.^{[iv] [5]}

2016 version [edit]

The 3rd PSA, from 2016, is a loose remake which shows an egg in a human hand, stating "This is your brain", aslope a frying pan that the other mitt is pointing to, stating "This is drugs", and the egg is cracked and gets fried onto the pan, stating "This is your brain on drugs. Any questions?". This follows it with scenes of teens, with diverse ones maxim "Um, yeah, I accept questions", "Prescription drugs aren't as bad every bit street drugs, right?", "Weed'south legal, isn't it?", "Drinking is worse than smoking weed. Isn't it?", "Why is heroin so addictive?", "Molly just makes you feel happy", "I have questions", "Mom, Dad, did you ever try drugs?" The narrator returns to say, "They're going to ask. Exist gear up."^[6]

2017 War on Drugs Critique version [edit]

In 2017, Rachael Leigh Cook used imagery from the This is Your Encephalon on Drugs commercials in a PSA past the Drug Policy Alliance. The PSA critiqued the State of war on Drugs and its contribution to mass incarceration, structural racism and poverty. The advertizing was posted to YouTube on April 20, 2017 in recognition of 4/xx.^[7]

2018 Brain on Cannabis version [edit]

In 2018, professional chef Todd Sugimoto was bandage to mimic the original motions and lines from the first PSA, from 1987. The concept was meant to help heighten awareness on the changing laws and perception of legal cannabis. Filmed in a posh and modern apartment, the chef asks if at that place is anyone out at that place who still isn't clear on the effects of cannabis on the brain. He holds up an egg and says, "This is your brain," before motioning to a frying pan and adding, "This is cannabis." He then cracks open the egg, then a montage of skillful chopping and advanced chef techniques are shown prior to a revealing of a gourmet egg dish, equally he says, "This is your encephalon on cannabis." Finally he looks upward at the camera and asks, "Any questions?"

This version of the PSA, titled "Brain on Cannabis", was conceived past creative director Dustin Iannotti, at Las Vegas-based bureau Artisans on Fire. It was edited by agency-editor Zach Honea.^{[viii] [9] [10] [11]}

Impact [edit]

Tv set Guide named the commercial one of the top i hundred television advertisements of all time,^[12] and Entertainment Weekly named it the 8th best commercial of all time.^[13]

The American Egg Board had an upshot with the PSA considering they didn't want their product associated with the unhealthiness of drug utilize. They worried that immature children might misinterpret the Television message and remember that eggs were harmful.^[xiv]

A poster produced in the early on 1990s chosen "Famous Brains on Drugs" parodied the concept past having eggs appear in the frying pan in forms intended to remind the viewer of certain people. For example, a pan labeled "Saddam Hussein" had an egg with a crosshair over it, and a pan labeled "Milli Vanilli" contained a box of imitation eggs.^[fifteen] At that place accept also been parody T-shirts, such as versions based on The Simpsons ("This is your brain on donuts", showing an X-ray of Homer Simpson's head) and the Yankees–Ruby Sox rivalry (shirts targeted to both allegiances of the famed rivalry), amid others.^{[ citation needed ]}

In Living Color parodied the PSA with Oprah Winfrey, played by Kim Wayans.^[sixteen]

Saturday Night Live parodied the PSA in its "This is your brain on drugs, with a side of bacon" skit.^[13]

In an episode of the sitcom Roseanne, the title character reenacts the PSA while having a chat with one of her children most drugs.^[fourteen]

An episode of the teen series Beverly Hills, 90210 ends with the characters Brandon and Brenda Walsh acting out the PSA with their friends in their favorite diner. After the show, the actual thirty-second commercial aired, and Jason Priestley delivered his ain anti-drug message on the air.^[fourteen]

In the eighteenth episode of the fourth season of the sitcom Married... with Children, "What Goes Around Comes Around" (1990), the grapheme Al Bundy takes an egg, says "This is your encephalon," then says "This is your brain on marriage," drops information technology on the ground, and asks, "Any questions?"^[17]

The cover of Primus' 1990 anthology Frizzle Fry showed a sculpture of a brain melting in a frying pan and was meant to be a play on the commercial.^[18]

The 1991 film sequel Freddy's Dead: The Final Nightmare spoofed the PSA by having Johnny Depp (whose interim career began with the original A Nightmare on Elm Street movie) perform the skit. The PSA goes on as normal until Robert Englund (who plays Freddy Krueger) hits Depp with the frying pan and says, "Yes! What are y'all on? Looks like a frying pan and some eggs to me."^[xix]

Bill Hicks spoke negatively about the commercial oftentimes during his stand-up routine, claiming "I've seen a lot of weird shit on drugs, I've never ever ever always ever looked at an egg and thought it was a fucking brain."^[20]

PBS Kids did a parody of the famous PSA too, in a brusk titled "This is your encephalon on books", in which a gold egg falls on a frying pan with books on it, so falls into a human brain, in which he thinks about composing, computing, and creating, ending it all with "Whatsoever questions?".^[21]

In the motion-picture show Batman Forever (1995), the character the Riddler parodies the commercial saying, "This is your brain on the box. This is my brain on the box. Does anybody else feel like a fried egg?!" It is too spoofed in Scary Motion picture 2 (2001) in which rapper Beetlejuice appears in Shorty's skull, representing his brain on drugs.^{[ citation needed ]}

The 2nd version was satirized in the kickoff ever episode of the blithe television sketch show Robot Craven, "Junk in the Trunk" (2005). Rachael Leigh Cook (who provided the phonation interim) goes on a psychopathic rampage, destroying everything she encounters, ending somewhen with her smashing herself in the caput and falling downward a building.^[22]

The championship of the popular science book This Is Your Encephalon On Music: The Science of a Homo Obsession (2006) by Daniel Levitin is a nod to the PSA.

The Nostalgia Critic placed the advertizing at number iii on his "Peak 11 Drug PSAs" list, noting that everyone he knew had a "witty retort" to the commercial's signature "whatsoever questions?" Afterwards demonstrating a few comebacks, he and so watches Rachael Leigh Melt's version of the PSA, responding to her manic performance with a shocked "What the hell kind of drugs are yous on?"^[23]

In the tenth episode of the 2nd season of the TV series Breaking Bad, "Over" (2009), the character Jesse Pinkman, references the commercial, frying one egg and saying, "this is your brain" then adding another egg and saying "this is your brain on drugs."^[24]

In 2012, two PSAs based on the PDFA campaign were released past Tea Party activist Herman Cain. The violent death of a goldfish and a rabbit were supposed to stand for what President Obama's stimulus plan did to the American economic system.^[25]

Rob DenBlyker, one of the creators of the webcomic Cyanide and Happiness, parodied the commercial in a 2013 installment where a father, after re-enacting the commercial, admits to his son that he himself is on drugs. "But I don't see how that's relevant," he adds.^[26]

The sixteenth episode of the ABC sitcom The Goldbergs, "Muscles Mirsky", referenced the PSA when Beverly was making breakfast.^[27]

A 2011 CBS Cares PSA parodied this in talking about sunburn, which showed raw salary that accompanied a voice saying "This is your skin", and a slice of it was then placed in a frying pan, cooking it, stating "This is your peel in the lord's day", and so follows it past a shot of a dominicus in which the vocalization says "Whatever questions?", accompanied by the phrase "Relieve your bacon. Use sunscreen." superimposed over the sun.^[28]

Whilst promoting the 2016 superhero film Deadpool, Ryan Reynolds did his take on the PSA in character. First he says "Hi. Deadpool here, with a very important announcement." He holds up a chimichinga maxim "This is your encephalon. Actually, information technology's a chimichinga. Just, I'm making a point, because..." And points to a giant chimichinga on the table saying "This... is your encephalon on IMAX. Bigger is better, right?" Followed by clips from the motion-picture show.

When children'south television series SpongeBob SquarePants aired on MTV in 2008, a promo was made to play earlier the show began that parodied this ad.^{[ citation needed ]}

A 2008 song by Sy Smith uses the refrains "This is your brain on drugs" and "Whatsoever Questions?" equally hooks from her album Disharmonize.

A promo for the upcoming CBS series Limitless likewise parodied the script of the PSA, featuring the script "This is Brian. This is Brian on NZT. Any questions?".^{[ citation needed ]}

English virtual band Gorillaz used the PSA in the music video for their unmarried "Sleeping Powder".

The Late Late Testify With James Corden parodied the PSA past having Corden begin to shoot a remake of the original, so engineer a series of outtakes and consume the eggs.

To promote season 2 of Riverdale on Netflix, Camila Mendes, who plays Veronica Social club, re-stages the 1997 version PSA, which featured histrion Rachael Leigh Cook. It'due south shot-for-shot, except instead of an egg, she uses a burger, and instead of talking about heroin, she talks about Jingle Jangle.^[29]

The teaser "No Drug Like Me" music video by Carly Rae Jepsen re-stages the 1997 version PSA, which featured actor Rachael Leigh Cook. Information technology's shot-for-shot and instead of talking well-nigh heroin, she talks virtually her song.^[30]

A 2015 song called Xanax Blues past Michael Seyer from his album Ugly Boy features audio from this music video in his song.^[31]

See besides [edit]

• But Say No
• I learned it by watching you!
• Public service announcement
• Partnership for a Drug-Gratuitous America
• State of war on Drugs

References [edit]

1. ^ "Partnership for a Drug-Free America: Any Questions? {Ad Council Exhibition: Anti-Drug}". Paley Center for Media.
2. ^ Robert Goldrich (June 24, 1988). "Scot Fletcher, Art Director: Rubin Postaer & Associates, Los Angeles". Backstage. 29 (26).
3. ^ Mercedes Chiliad. Cardona (November 3, 1997). "Drug Partnership Ads Tackle Heroin Use by Youth: 'Frying Pan' Reinterpreted by Margeotes in Updated Spot". Ad Historic period. 68 (44).
4. ^ "Partnership Against Drugs Association Drug Awareness: Frying Pan". Adeevee.
5. ^ "The Partnership's Behind-the-Scenes Wait at the Creation of Campaign Advertisements". National Youth Anti-Drug Media Campaign. Spring 1998. Archived from the original (press release) on May 11, 2000.
6. ^ Partnership for Drug-Complimentary Kids (7 August 2016). "Fried Egg 2016" – via YouTube.
7. ^ "Watch Rachael Leigh Cook Remake 'Brain on Drugs' Ad for four/20". Rolling Rock.
8. ^ "A New Cannabis PSA Breaks a Few Eggs to Combat Stigma". SF Weekly. 2 Baronial 2018.
9. ^ "The New 'This Is Your Brain On Cannabis' Advertising Is Rad". Entrepreneur.
10. ^ "This Week'due south four Head-Spinning Moments: Trend Adjustments". Eating house Concern Online.
11. ^ "Pot Stocks, ETFs, Top News And Information From The Cannabis Manufacture This Week". CNNMoney.
12. ^ Erika Alexander (December six, 2000). "Famous fried eggs: Students argue effectiveness, accuracy of well-known anti-drug commercial". CNN.
13. ^ ^{a b} "The 50 All-time Commercials of All Time". Entertainment Weekly (372). March 28, 1997.
14. ^ ^{a b c} "The Partnerships "Fried Egg" Boob tube Message". The Partnership for a Drug-Gratis America. Baronial 16, 2006. Archived from the original (press release) on September 26, 2006.
15. ^ "2010.54.16618 | OMCA COLLECTIONS". collections.museumca.org . Retrieved 17 May 2021.
16. ^ In Living Colour: Encephalon on Drugs with Oprah Winfrey
17. ^ "What Goes Around Comes Effectually". TV.com.
18. ^ "Les Claypool Looks Back on Primus' Debut 'Frizzle Fry' at thirty". Billboard.
19. ^ Michael Ferguson (2005). Idol Worship: A Shameless Celebration of Male Beauty in the Movies (2nd ed.). Sarasota, Florida: STARbooks Press. p. 237. ISBN978-1-891855-48-1.
20. ^ Beak Hicks (1992). "Drugs Have Done Adept Things" on Relentless (live album). Rykodisc. Event occurs at 3:22–3:29.
21. ^ PBSfanatic (15 November 2016). "PBS Kids: This is Your Encephalon on Books (2003)". Archived from the original on 2021-12-21 – via YouTube.
22. ^ "Robot Chicken: Junk in the Trunk Episode Trivia". TV.com.
23. ^ "Top 11 Drug PSAs".
24. ^ "Breaking Bad > Season two > Episode 10". TV.com.
25. ^ Ben Johnson; Slate Five Staff (March 26, 2012). "New Herman Cain Advertisement Uses Monty Python Levels of Violence, Rabbits". Slate.
26. ^ Rob DenBlyker (October eight, 2013). "Cyanide and Happiness #3327". explosm.net.
27. ^ "The Goldbergs s01e15 Episode Script - SS". Springfield! Springfield!.
28. ^ "CBS Cares TV Commercial, 'Save Your Salary'". iSpot.tv.
29. ^ "Netflix Launches "Riverdale" Jingle Jangle PSA". teenvogue.com. 26 May 2018.
30. ^ "Carly Rae Jepsen Recreates "This Is Your Encephalon On Drugs" PSA". stereogum.com. 12 Apr 2019.
31. ^ "Xanax Blues". YouTube. Archived from the original on 2021-12-21.

External links [edit]

• Partnership for Drug Costless Kids
• 1997 35″
• 1997 30″

mcalisterwasped.blogspot.com

Source: https://en.wikipedia.org/wiki/This_Is_Your_Brain_on_Drugs

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